ZRU is defined by helping businesses manage their payment flows. This is possible because it is both an orchestrator and a payment method aggregator.
Let’s see what the latter is.
What is an aggregator?
As we explain in our guide “What is ZRU”, in order to charge online, businesses need to connect to payment methods, whether they are card processors or alternative payment methods such as Bizum, PayPal, Pepper Money, Inespay, Klarna, etc.
To prevent businesses from having to make an effort to connect to each payment method, an aggregator performs that function.
ZRU is connected to more than 30 payment methods and card processors.
Using payment methods through a platform like ZRU has several advantages:
Manage all payments from a single dashboard.
Businesses can carry out procedures such as returns, captures, payment releases, or send receipts. All of this is managed directly from the ZRU dashboard without having to go to the dashboard of each payment method to do it.
Create and send payment links.
When creating a payment link from ZRU, the customer will see all the payment methods that the business wanted to add on the payment screen. In this way it is ensured that the client finds the way to pay that is most comfortable for them. You can learn to manage payment links in this guide.
See which payment methods convert best.
A/B tests can be performed to understand which payment methods work best with each customer segment and thus improve conversions.
Independence of the development team for decision making.
Many times development teams are immersed in a very tight roadmap, and adding integrations with new payment methods to the latter can be quite a challenge. With a platform like ZRU, payment methods are added at the click of a button, which speeds up the decision-making of the team that manages payments.
If you want to know more about how our platform can help you manage your payment flows, contact our sales team and we will be happy to help you: